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Customer Discovery 101

A self-paced program for product teams

If you want to figure out who your best customers are and which products they’re itching to buy—BEFORE you invest months (or years) building the wrong thing—then this is perfect for you.

Lee Babin, Speakr Cofounder

This content... is gold!

Lee Babin, Speakr Cofounder

"This content… is gold… I’m eating it up! The timing couldn’t be better for this as our customer discovery process often feels like aimless wandering. I love the systematic approach and focus on storytelling. Thank you!"

"You’ve got to start with the customer’s needs and work backwards to the product. You can’t start with the product and try to figure out where you’re going to try to sell it. I’ve made this mistake probably more than anybody else in this room. And I’ve got the scar tissue to prove it." ~ Steve Jobs

Grow Like The Pros

You'll learn classic customer discovery methods (as popularized by the Lean Startup movement) along with exciting new research techniques that have been used by the world’s best product teams including...

Growing a business is tough. Learn how the best product teams use customer insight to make better decisions, faster.

One Course. Multiple Outcomes.

You'll learn a unique customer research method that is used by many of the world's fastest growing companies. These research techniques can help drive multiple outcomes depending on your goals.

  • Test Demand For New Products Or Features

    Don't invest more time and money working on the wrong projects. Our customer research techniques will help you to figure out if there's demand before you build.

  • Discover Untapped Growth Opportunities

    When you talk to your customers to better understand their needs and their desired outcomes, you'll also discover powerful new growth channels in the process. It's a win-win.

  • Figure Out What Triggers Customers To Buy

    You'll learn a unique interview technique that will help you to map your customer's buying journey and identify common purchasing triggers (and objections) along the way.

Course Curriculum

"Every hour spent on customer research will save you five, ten or even more hours later of writing, coding and design." ~ Cindy Alvarez

Chaz Thorne, Partner, Barn Raisers

"This is REALLY good"

Chaz Thorne, Partner, Barn Raisers

"This is REALLY good, Katelyn. I love the flow, organization, and length of each lesson. It is enough info that I feel I would be getting my money’s worth but is not overwhelming."
Stephanie Pronk, Director of Operations, Social Enterprise Institute

"She provides focus, clarity and prioritization"

Stephanie Pronk, Director of Operations, Social Enterprise Institute

"Katelyn is an incredible resource. Her constant focus on customer outcomes is why we've hired her on multiple occasions. She provides focus, clarity and prioritization when we need it most. I would highly recommend Katelyn's strategic and customer focus for any start-up struggling to find their place in the market."

Your Instructor

Meet Katelyn Bourgoin

Katelyn Bourgoin is a 3X founder (1 exit) turned growth strategist. She understands the challenges early-stage teams face because she’s been there herself. Named as an influential entrepreneur by Forbes in 2016, Katelyn's past consulting clients include fledgling startups, SMEs, and Fortune 500 companies like Target and Holiday Inn. Today Katelyn teaches frustrated business owners how to use customer insight to figure out what buyers want and how to attract more of their ideal customers.
Your Instructor

Stop Guessing.

Get the insight you need to move forward with confidence

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